BOLDBRUSH ARTWORKS was born from a shared passion for daring expression and innovative design. Founded by two visionaries from Gothenburg, Sweden, the studio is the creative home of artist Alexander Erikson, whose bold, audacious work forms the beating heart of the brand.

Alexander’s artistic journey began with formal training at the prestigious Glasgow School of Art, where he cultivated a strong foundation in both traditional techniques and contemporary exploration. His time there ignited a deep curiosity—an urge to challenge conventions and push the boundaries of visual storytelling. His distinctive style fuses artistic heritage with fearless innovation, resulting in pieces that are both emotionally resonant and visually striking.

Before dedicating himself fully to his art, Alexander built an impressive career as an interior architect, working with a range of Swedish and international clients. This experience sharpened his eye for space, form, and atmosphere—qualities that now echo through his art with a sense of thoughtful composition and spatial intrigue.

Today, Alexander is based in the coastal village of Fjällbacka, a picturesque setting on Sweden’s west coast. Surrounded by sea, cliffs, and shifting light, he draws inspiration from the natural world and the quiet rhythm of Scandinavian life. His works often reflect this interplay between the raw and the refined, the controlled and the chaotic—a mirror of both his environment and his inner creative world.

With BOLDBRUSH ARTWORKS, Alexander continues to explore the intersection of art, emotion, and bold design, inviting viewers to pause, feel, and see the world through a more daring lens.